Posts Tagged ‘marketing makeover pitfalls’

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You’ve given yourself a break- why not your business?

February 24, 2011

Many business people have come back from a well-deserved break re-energised and with some great ideas for their business. Some people may have given themselves a personal makeover during the holidays and now want to ‘makeover’ their business, armed with great ideas and renewed passion.
Before you get out the red pen and start making changes just remember not to compromise your branding and to make sure the changes you want to make with your business are consistent with what clients expect from your business or indeed mirror how they really see it. If you’re business has evolved organically maybe your web site and online marketing really could do with a major face lift to ensure it ‘fits’ with who you are now and what you’re actually delivering. All I suggest is that you don’t ‘throw the baby out with the bath water’. Find out what works well first with your clients and customers who are also probably excited about the new business year and don’t forget to also ask your suppliers and those who strategic alliances who refer businesses to you. Most importantly if you want to grow, don’t just address things cosmetically, engage a business management or improvement consultant who can help you develop the business systems and foundations you’ll need for manageable growth and efficiency. Just because something worked for someone else, doesn’t mean it’s the best solution for your particular circumstances, capability and resources. Remember delivering above expectations is always far better than under-delivering and disappointing or losing valuable clients.

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